Email marketing is one of the most effective ways ever to communicate and build your relationship with your prospects and clients. Particularly if you use a good email marketing service, plan your campaigns and follow our five tips.
5 Tips for Successful Email Marketing
1. Send a Consistent Message
Every email you send should be written in the same “voice”. Determine your company voice and be consistent with your writing style every time – whether that be formal, chatty, funny – it doesn’t matter, as long as you’re consistent and the information is easy to understand.
2. Provide Great Value
Avoid the trash folder. Give your readers real value. Each email you send out should contain some tidbit of great value – something useful that will enhance their knowledge or lives and show you as being a generous expert in your field.
3. Brand your Emails
The appearance of your marketing emails should reflect the appearance of your website. Keep the design simple, and stay with your brand’s colours and styling.
4. Include a call to action
Include only one call to action in each email, and repeat it two or three times. Insert one in the middle of the text, and one at the end, even one more as a PS.
5. Never Stop Communicating
Email regularly and often to build a long term relationship. We don’t advocate bombarding your prospects or customers with daily messages – but we do advocate being regular and consistent. If you suddenly decide to email details of your new product or service to your customers and they haven’t heard from you for 6 months or longer – you’ll probably get a large number of unsubscribes and complaints. Treat your customers like good friends, not enemies.
Get Set up for Email Marketing
There are many good email marketing services to choose from, and they all enable you to send out personally addressed, professional looking emails as “one off” broadcasts, or as automated followups. We suggest you do both!
Here’s how we can help you get going with email marketing.
- We’ll setup the account for you in your preferred email marketing system (eg: Mailchimp, Aweber, Active Campaign, GetResponse).
- We will create a professional template for you which is branded to match your website and contains the important standard info (like logo, tagline, contact details, services, social media links, etc)
- We’ll setup one list for you and import your customer list.
- We’ll provide one-on-one training on how to use the system and get started.
Then all you have to do is enter the words and add images and click SEND. See the example at right.
Here’s an example of a newsletter that one of our hairdressing clients sends out every month. This newsletter has helped to increase their customer retention rate and lifetime client value by over 300%.
How to Order
To order your custom designed email and system setup – click on the button below. Once payment is confirmed, we’ll contact you to get the ball rolling.
If you already have a Mailchimp or aweber account – we’ll set the newsletter up for you in your account. If you don’t, we can set up the email account for you. (Your new email service will be charged at $40 per month – for up to 1000 subscribers. Have more? That’s okay, we’ll give you a quote. This monthly fee includes unlimited email support for when you need help with your emails etc).
After setup is complete, you’ll receive full training on what to do next.
Order Email Newsletter Service Setup Here
Want Us to Create Your Email Campaigns?
If the idea of writing an email sequence or a monthly newsletter sends you into a cold sweat – don’t worry, we’ve got that covered too. Many of our clients feel the same way. that’s why we do it for them.
Our services include:
- Development of automated follow up sequences for prospects and new clients
- Creation of behaviour based sequences (eg: different emails are issued depending on which links people click on)
- Creation of monthly newsletters – either hand written from scratch or auto-generated using blogpost excerpts)
$4000 Order with First Newsletter!
Commonsense Marketing set up a Newsletter template for us and trained us in how to present and write the information . Our first newsletter resulted in $4000 order from a new major client and repeat orders from existing clients! We’re over the moon! Jon Mewton, Snappy ChildcareUniforms
Order Our “Done for You” Email Service
The fees for our “Done for You” email campaigns vary according to how many, how often, in what system, etc. Simply click the button below to shoot us an email or call us on 1300 554 495 and we’ll assess your needs and provide you with a detailed quote.