Posts by Annette Welsford
Why One-Page Websites are a Bad Idea for Business Websites
On the surface a one page website seems convenient, fast and low cost. But beneath this apparent simplicity lies a host of issues that make them a poor choice for a business website.
Read MoreHow to Improve Customer Service and Why You Need To
Delivering exceptional customer service is essential for every business, but unfortunately very few do it. In 2025 customer expectations are higher than ever, and meeting them can be the difference between thriving and barely surviving. Most small businesses don’t have the luxury of a dedicated customer service team, so you must take a hands-on, strategic…
Read MoreHow to Build Trust – Practical Strategies to Win Hearts and Loyalty
Trust is what turns a one-time customer into a loyal raving fan, transforms employees into brand ambassadors, and makes your business a respected part of the community. Discover the 7 essential strategies for building trust in your business.
Read MoreGoogle is Punishing Websites with Low Quality Content
Google launched one of its biggest core algorithm updates yet in March 2024, featuring new anti spam policies to enhance search results and reduce low-quality, unoriginal content. The update aims to improve the user experience (UX) by providing more relevant and valuable content in search results. It’s also one of the most significant SEO events of the year to date.
Read MoreAI Overview: A Look at Google’s Latest AI-Powered Search Feature
Generative AI in search is all about improving the user experience and providing more search engine traffic to website publishers, according to Google. This article takes a closer look at Google’s new search engine innovations, discovering the advantages and the potential impact on the user experience, businesses and website owners.
Read MoreIs Your SEO Strategy Outdated? 3 Ways to Adapt to Google Algorithm Updates
Google regularly updates its algorithm throughout the year to ensure the search engine provides the best possible experience to people searching on specific keywords. Top-quality, relevant and reliable results are the desired outcome of each update. In 2023, Google algorithm updates prioritised relevance, quality and the user experience. Google rewarded websites with the highest rankings…
Read MoreHow Google and Yahoo are Fighting Email Spam
Every year we see changes in the online space. In February 2024, Google and Yahoo have both committed to the positive step of reducing email spam and phishing emails. How? Through something called DomainKeys Identified Mail (DIKM). The two tech giants are implementing changes to improve email deliverability and filter out annoying spam. While plans…
Read MoreWhy You Need a Digital Marketing Ecosystem and How To Create It
Discover why you need a digital marketing ecosystem, what the key components are, and how to create it. In this video interview and blogpost we reveal it all.
Read MoreHow to Influence Judges and Win Business Awards
Watch the video, where we sat down with Karen Hall, founder of Reputation by Design, to explore the many benefits of entering awards, and what’s really involved in entering and winning awards for your business.
Read MoreWhat You Need to Know About E-E-A-T as a Website Owner
As the world of SEO changes, Google wants to ensure that the responses people receive in their searches are reliable. Learn how Google raters use E-E-A-T to assess and rank content and improve yours.
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