Annette Welsford, Author at Digital Marketing That Makes You More Money - Commonsense Marketing

6 Marketing Trends for 2017

The way you market your products and services is constantly changing. There are so many new and revised digital marketing options to throw into the marketing mix, that it’s enough to make you want to give it all a miss and go lie on a beach for a week. How are you supposed to know…

Why You Need to Map Your Customers Journey

Do you know how your customers are really treated by your business? A solid understanding of your customers journey with your business is more important than ever before. The entire customer experience has become the new competitive edge. Put simply, the buyer’s journey refers to the interactions that your customers have with your business all…

115 Must Know Facts about Social Media [INFOGRAPHIC]

Love it or hate it – the truth is that social media really is here to stay, and has fast become one of the key places to find and connect with ideal prospects and customers, and to market your business. Important Social Media Stats Check out these interesting social media facts, compiled by Skilled.co -…

Exciting Opportunity for Small Businesses in Queensland

The second round of applications closed on 10 April 2017. We will announce the next round when it opens. The Queensland Government is offering up to $10,000 in funding for small businesses to upgrade their online presence and digital marketing knowledge. This is an unbelievable opportunity if you need a new website or a major overhaul,…

Service Businesses – 7 Deadly Web Design Mistakes That Will Kill Your Lead Generation

Probably the number one question I receive from service business owners is “how can I get more leads?” They’re often in a bit of a quandary over whether to invest in print or radio advertising, maybe get some flyers into letterboxes, pop into some networking meetings, etc. Why are they thinking of returning to these offline forms of marketing?…

Have You Got a Social Media Content Calendar?

More than 50% of Australians log in to social media everyday, and businesses are starting to take advantage of this. Having an active presence on Facebook, LinkedIn, Google Plus, and even Twitter can generate new customers, and keep current customers loyal. Why You Need a Social Media Content Calendar Being a successful social media marketer…

Incredible Inbound Marketing Statistics

Chances are you’ve heard of inbound marketing, and the following 7 inbound marketing statistics are sure to impress you. But, do you know what it is and how to use it to grow your business? Inbound marketing is an effective way to generate leads, regardless of your industry, so it’s worth taking the time to learn about…

3 Facebook Post Ideas to Increase Engagement

It can be challenging coming up with new and effective Facebook post ideas – but it’s worth it! More than two thirds of all Australians use social media everyday, and Facebook is the most popular social network in the world (1.71 billion users per month). Having an active social media presence is a powerful, cost-effective way of communicating with…

Social Media for Business in Australia – Latest Facts

Well done if you’re using social media to connect and communicate with your customers. You’re ahead of the majority of your competitors who haven’t woken up to the fact that this is how people communicate and research these days. The June release of the annual Sensis report on the social media landscape in Australia highlighted…

How to Get More Customers to Talk About You

There’s no doubt about it, customer referrals are by far the best source of new business. They do the selling for you, and it costs you nothing in marketing dollars or time to attract this new business. So how do you get more of your customers to talk about your business and refer you on…